Our Team
Operators Who Have Sold Into Healthcare's Toughest Buying Committees
Desert Health Partners is led by a team of commercialization operators who bring clinical, regulatory, business, and international market expertise to every engagement — first-hand experience they bring directly to bear on the growth of the companies Desert Health Partners serves.
Leadership
A Team Built From Inside the Healthcare Buying Process
Desert Health Partners' leadership team combines clinical, commercial, regulatory, and international expertise — the same disciplines that sit across the table in every healthcare buying decision.
Diego Trujillo
Managing Partner
Diego Trujillo co-leads Desert Health Partners as Managing Partner, directing the firm's commercialization engagements for healthtech, medtech, and digital health companies. He works hands-on with founders and executive teams to sharpen clinical-economic positioning, navigate complex healthcare buying committees, and build the repeatable revenue engines that carry a company from ready to sell to predictable growth.
- Commercialization strategy
- Enterprise healthcare sales
- Go-to-market execution
Managing Partner, Desert Health Partners
Brian Rosenberg
Managing Partner
Brian Rosenberg has over 30 years of experience leading technology projects in the healthcare industry. He has led large-scale transformation projects as a project and change leaders for many of the largest healthcare providers in the country. Brian has been at the forefront of technology implementation and adoption strategy in the industry. Brian also serves as an adjunct professor at UNLV and as an Honorary Commander at Nellis Air Force Base for Mike O'Callaghan Medical Center, is the President of HIMSS-Nevada, and is the Vice-Chair of the board for HealthHIE Nevada, Nevada's health information exchange.
- Healthcare technology transformation
- Clinical & AI technology strategy
- Change leadership at enterprise scale
Managing Partner, Desert Health Partners; former Managing Director, KPMG
Peter Garcia Leets
Partner, Growth & Operations
Peter Garcia Leets leads growth and operations at Desert Health Partners, bringing deep digital marketing expertise and a disciplined brand optimization approach to every client engagement. He works alongside leadership teams to sharpen marketing and AI visibility strategy, translating commercialization goals into the digital presence healthcare buyers actually encounter. Peter's deep-dive mentality drives rigorous brand core analysis for every client, uncovering the positioning gaps and growth infrastructure needed to scale from founder-led selling to a repeatable, accountable revenue engine.
- Digital marketing & brand optimization
- Marketing and AI visibility strategy
- Brand core analysis
Partner, Growth & Operations, Desert Health Partners
Lawrence Barnard
Partner, Strategy
Lawrence "Larry" Barnard is Partner, Strategy at Desert Health Partners, where he advises healthcare organizations and emerging companies on health system strategy, commercialization, executive engagement, and market development. A longtime Nevada healthcare executive, he has served in senior leadership positions across Nevada's healthcare sector. A graduate of the U.S. Military Academy at West Point and the University of Southern California, he brings extensive healthcare leadership, operational experience, and strategic insight.
- Commercial strategy & positioning
- Healthcare buying committee alignment
- Market entry planning
Partner, Strategy, Desert Health Partners
How We Work
Diverse Backgrounds, One Commercialization Discipline
Desert Health Partners' team spans enterprise sales leadership, healthtech product strategy, regulatory and reimbursement navigation, and international commercial development. This breadth allows the firm to address the full range of stakeholders a healthcare technology buying committee assembles — payers, health system IT and clinical leadership, finance decision-makers, and procurement teams — with credibility grounded in direct experience selling technology into enterprise healthcare.
Every engagement is staffed hands-on. Team members work directly alongside founders, CEOs, and revenue leaders at healthtech, medtech, and digital health companies to sharpen clinical-economic positioning, refine messaging based on real buyer feedback, and build repeatable sales engines that hold up under enterprise healthcare procurement scrutiny.
Learn more about Desert Health Partners →
Ready to Put This Team's Expertise to Work?
Desert Health Partners' leadership team is ready to discuss your commercialization pathway — from clinical-economic positioning to enterprise sales execution to U.S. market entry.
Discuss a Partnership